Smartphone coupon usage increased more than 100% in both 2012 and 2011
Smart shoppers are consulting multiple platforms to aid with shopping and to save money, according to recent surveys. Not only are they cashing in print and online coupons, but consumers are increasingly using their smartphones to get deals while in the store. According to a July study by media and marketing services company Valassis, due to rising food and gas prices, 74% of US consumers planned to use more coupons this year.
Mobile coupon usage, in particular, is skyrocketing. According to the Valassis study, use of mobile coupons or apps increased by over 100% in 2011, and 100% again in 2012. Although trailing online coupons by a few percentage points, the Valassis study showed that 79% of US internet users were using more mobile coupons this year—on par with print coupons and circulars.