Here’s The Next Group Of U.S. Smartphone Buyers

The next group of smartphone buyers in the U.S. will be older, and poorer, says our own BI Intelligence group in a big report on the Future Of Digital.

The importance of this for advertisers, app makers, and commerce companies is that this group has less disposable income, and therefore they will be a less lucrative group for the next wave of mobile adoption.

Chart-of-the-day-smartphone-generation

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s