By Greg Sterling – Greg Sterling is the founding principal of Sterling Market Intelligence (SMI),
I only just posted on the comScore-15 Miles-Neustar local search study. However this morning the Local Search Association (LSA) offered a generous preview of its own local search study, focusing on mobile. More findings from this study will be presented at the upcomingLocal Search Association conference.
While much of the data in the LSA’s “Mobile Landscape Report” are generally consistent with the 15 Miles-Neustar study, there are also some different areas of inquiry and findings.
Among the major drivers of changing user behavior documented in the report is the rise of multi-device ownership. Almost 40% of smartphone owners now have other “connected devices” as well.