Mobile Coupons

CHART: How Mobile Coupons Are Driving An Explosion In Mobile Commerce

Josh Luger | May 30, 2013, 2:00 PM | 1,044 |  

As recently as late 2010, mobile commerce was only 3% of e-commerce. By the end of last year’s holiday shopping season, that number had risen to 11%. That’s approximately $18.6 billion in consumer spending – and that doesn’t even include travel-related purchases.
 

New mobile merchandising trends — merchandising being the art of selling people products they didn’t know they wanted — like mobile catalogs and coupons are helping to drive this explosion.

In a new report from BI Intelligence, we examine the main reasons why mobile commerce is exploding, and analyze the new mobile merchandising trends — like mobile catalogs and coupons – that are contributing to this growth.  

Access The Full Report By Signing Up For A Free Trial Today >>

Take a look at this chart that illustrates the widespread usage of mobile coupons:

 

BI Intelligence

 

 

The role of mobile coupons in driving mobile commerce will only continue to grow:

In our report, we detail how brands and retailers are increasingly using digital coupons as a means to drive digital revenue, increase offline sales and foot traffic to physical stores, gather data, and build direct relationships with customers and potential customers.
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