How Can Brands Use Facebook’s New Hashtags?
By: Cooper Smith
June 14, 2013
What Brands Need To Know About Facebook’s New Hashtag System (Ignite)
Facebook’s newly announced hashtags will be useful to promote brand-linked user-generated content. Similar to Twitter or Pinterest, brands can now promote the use of a Facebook hashtag that followers can associate with their products or services. Brands will also have the ability to listen to conversations about their products, by following the hashtag’s feed. Read >
Study: The State Of Social Marketing (Altimeter)
Altimeter’s Brian Solis has published his report from the Pivot Conference, which gives an overview of the state of social marketing. A few key takeaways:
- Engagement is more important to brands than sales on social media.
- Insight and content are prioritized over deals when it comes to engagement goals.
- Fewer brands think they understand their social consumers than last year. Read >
Social Commerce Site Fancy Develops Google Glass App (Fancy)
Fancy, a social commerce platform, has developed the first social commerce app for Google Glass. Users first take a picture of a product while wearing Glass and then share it to Fancy to discover similar products. This is only the beginning: we are waiting for the day when you can purchase an item in front of you simply by tapping Glass or blinking an eye. Read >
Twitter Now Displays How Well Your Tweets Perform (Mashable)
Mashable has learned that Twitter is “experimenting giving the analytics feature to a small group of users outside of advertising clients.” The comprehensive analytics dashboards displays the number of retweets, favorites, and click-throughs each tweet receives — a metric that average users didn’t have access to before. Read >
Foursquare Launches Time Machine That Visualizes Check-Ins (Business Insider)
Foursquare and Samsung have teamed up to launch a new product called the Time Machine, which visualizes all of your Foursquare check-in. The visualization invokes a sense of nostalgia about where you’ve been, and helps you discover new places that might suit you. Read >
Why Social Media Listening Is Important For Brands (Search Engine Watch)
Whether your goal is to increase sales, increase media value, awareness, or virality, brands need to be listening not just talking on social media. It takes significant work to extract valuable insights from all the noise on social media; but when you do successfully, every department, from HR to marketing to sales, can glean benefits from listening. Read >
Twitter Launches Tool That Summarizes A User’s History (engadget)
A Twitter user’s timeline is only a snapshot of that person’s activity on social media. To help summarize a user’s history on Twitter, the social network has launched #FollowMe, a tool powered by Vizify to build a short, HTML5-based highlight clip from a person’s followers, photos, tweets, and Vine videos. Read >