Advertising – Social Media

The Social Media Advertising Ecosystem Explained

JOSH LUGER JUN. 17, 2013, 4:04 PM

 

u.s. social by device

BI Intelligence

The media constellation has become increasingly fractured. The Web produced the initial fissure, but mobile created new cracks in the landscape. Today, no single medium earns more than 45% of our media consumption.

 

How can you solve this problem? Social media offers a solution.

Social networks like Facebook and Twitter are daily destinations for millions of consumers. Increasingly, their ad products offer targeting according to specific demographics, social connections, interests, and habits. 

In a new report from BI Intelligence, we analyze the state of social media advertising and where it is heading, offering a comprehensive guide and examination of the advertising ecosystems on Facebook and Twitter, offer a primer on Tumblr as an emerging ad medium, and detail how mobile is an important part of this story as mobile-friendly as native ad formats fuel growth in the market.

Access The Full Report And Data By Signing Up For A Free Trial Today >>

Here’s an overview of some major players in the mobile advertising ecosystem:

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