Advertising – Mobile

JOSH LUGER JUN. 19, 2013, 6:58 PM 
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We are in the post-PC era, and soon billions of consumers will be carrying around Internet-connected mobile devices for up to 16 hours a day. Mobile audiences have exploded as a result.

 

Mobile advertising should be a bonanza, similar to online advertising a decade ago. However, it has been a bit slow off the ground, and its growth trajectory is not clear cut.

In a recent report from BI Intelligence on the mobile advertising ecosystemwe explain the complexities and fractures, and examine the central and dynamic roles played by mobile ad networks, demand side platforms, mobile ad exchanges, real-time bidding, agencies, brands, and new companies hoping to upend the traditional banner ad.

Access The Full Report And Data By Signing Up For A Free Trial Today >>

Here’s the dynamics surrounding the mobile advertising ecosystem:

In full, the report:

 

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