Facebook Advertising Explained

The Facebook Advertising Ecosystem Explained

JOSH LUGER JUN. 24, 2013, 4:00 PM  
facebook ad revenue

BI Intelligence

 

Facebook is a daily destinations for millions and millions of consumers. Increasingly, their ad products offer targeting according to specific demographics, social connections, interests, and habits. 

Advertising on Facebook has become more sophisticated, varied, and data-intensive. Facebook has rolled out a spate of new ad formats in the past year and now offers at least seven major ways to advertise.

In a new report from BI Intelligence, we analyze the state of social media advertising and where it is heading, offering a comprehensive guide and examination of the advertising ecosystems on Facebook and Twitter, analyzing each of their principal ad products and concepts behind them, offer a primer on Tumblr as an emerging ad medium, and detail how mobile is an important part of this story as mobile-friendly as native ad formats fuel growth in the market.

Access The Full Report And Data By Signing Up For A Free Trial Today >>

Here’s an overview of the Facebook advertising ecosystem:

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