Social Media Advertising

BUSINESS INSIDER JUN. 6, 2013
 
u.s. social ad forecast by ad format

BI Intelligence

It’s not difficult to understand the lure of social media advertising.

 

Social networks likeFacebook and Twitter are daily destinations for millions of consumers. Increasingly, their ad products offer targeting according to specific demographics, social connections, interests, and habits. 

As brands look across a fractured media landscape, where few digital properties offer any scale, social networks offer them an interesting proposition. 

In a new report from BI Intelligence, we analyze the state of social media advertising and where it is heading, offering a comprehensive guide and examination of the advertising ecosystems on Facebook and Twitter, offer a primer on Tumblr as an emerging ad medium, and detail how mobile is an important part of this story as mobile-friendly native ad formats fuel growth in the market.

Access The Full Report And Data By Signing Up For A Free Trial Today >>

Here’s an overview of some major players in the mobile advertising ecosystem:

Read more:http://www.businessinsider.com/social-media-advertising-set-to-explode-2013-55#ixzz2ZUUpELov

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s