Here’s The Next Group Of U.S. Smartphone Buyers

The next group of smartphone buyers in the U.S. will be older, and poorer, says our own BI Intelligence group in a big report on the Future Of Digital.

The importance of this for advertisers, app makers, and commerce companies is that this group has less disposable income, and therefore they will be a less lucrative group for the next wave of mobile adoption.




US Smartphone Ownership Continues to Outpace Expectations

Mobile Marketing comScore: US Smartphone Ownership Continues to Outpace ExpectationsEven the most aggressive smartphone sales estimates in the US are apparently not aggressive enough.

On Friday morning, comScore released some eye-opening data from its MobiLens service, which looks at key trends in the US mobile phone industry.

The latest research was performed during the three month period ending April 2011. The study surveyed more than 30,000 US mobile subscribers.

The findings show that Samsung is the top handset manufacturer overall with 24.5% market share. Google Android, however, led among smartphone platforms with 36.4% market share.

But perhaps the most noteworthy morsel of information gleaned from the report reveals that 74.6 million people in the US now own smartphones, up 13% from the three-month period ending in January 2011.

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