From Crains Cleveland Business
The Cincinnati Enquirer profiles a couple Medina entrepreneurs who are getting some traction for their startup in northern Kentucky.
A year ago, the newspaper says, Shawn Blain and Steve Wallack “had a product they thought worked — a hyper-local mobile app that connects users with businesses and events in their own neighborhoods. But they needed more funding, more research, and the talent and technology to finish it.”
They found it in the UpTech
business accelerator program based at Northern Kentucky University.
“Nearly a year after entering the program, Blain and Wallack are preparing to launch their ‘Text and the City’
app by June 1,” The Enquirer
reports. “They’ve also found a home here. Their company is now based in Newport, and the app will focus on northern Kentucky neighborhoods (with a Cincinnati version coming next year).”
Ms. Blain tells the newspaper that UpTech connected them with experts in the community (including former executives at Procter & Gamble) and gave them access to the tech expertise of NKU students, which proved vital to finishing the app.
Their business was one of eight companies that each received up to $100,000 in seed money to develop their fledgling tech companies into viable business ventures at UpTech.
The newspaper reports that UpTech “will begin accepting applications for the second round on April 16, and online seminars will be offered between now and then for interested applicants.” Last year’s inaugural round drew 157 qualified applicants; organizers hope to double that number this year.
By Greg Sterling – Greg Sterling is the founding principal of Sterling Market Intelligence (SMI),
I only just posted on the comScore-15 Miles-Neustar local search study. However this morning the Local Search Association (LSA) offered a generous preview of its own local search study, focusing on mobile. More findings from this study will be presented at the upcomingLocal Search Association conference.
While much of the data in the LSA’s “Mobile Landscape Report” are generally consistent with the 15 Miles-Neustar study, there are also some different areas of inquiry and findings.
Among the major drivers of changing user behavior documented in the report is the rise of multi-device ownership. Almost 40% of smartphone owners now have other “connected devices” as well.
Oct 5, 2012 at 11:44am ET by Greg Sterling
Ad network Chitika has just released some new data — you’re seeing it here first — that compares local search volumes on Google, Yahoo and Bing. The study examined both PC and mobile traffic to determine an overall number.
Chitika looked at “millions of online ad impressions seen between September 21st and 27th, 2012.” To ensure it was measuring “local search,” Chitika compared the queries it was seeing from the engines “against its extensive database of local keywords and phrases (e.g. “near me,” “in Boston,” “around St. Louis,” etc.).”
What Chitika found was that 43 percent of the overall query volume coming from Google (mobile and PC) carried a local intent. That compared with 25 percent on Yahoo and Bing.
Roughly two years ago Google reported that 20 percent of PC queries “were related to location.” Since that time Google has put considerable effort into its local and map results, both online and in mobile.
In 2011 Google said that 40 percent of mobile search traffic is local. And last week a Google representative at an event informally said that now 50 percent of mobile search carries a local intent.
Obviously mobile search has raised the overall local percentage reported by Chitika (see postscript below). But these figures argue that local search volumes across engines are now quite massive. Indeed, they represent billions of queries monthly on the PC and mobile web. In addition they’re very high-value queries because local searchers are more likely to covert than others, especially mobile users.
Postscript: I asked Chitika to provide a breakdown of PC vs. mobile search in these findings. Chitika said that nearly three-quarters of Google’s local queries are in fact coming from mobile. It’s the opposite for Bing and Yahoo. However this is logical given that their mobile query volumes are so small compared to their PC volumes and to Google’s mobile search volume.